About Simon Cabaret

Simon Cabaret Phuket is a world-famous cabaret show and a top entertainment attraction in Phuket, Thailand. Known for its dazzling performances by talented transgender artists, extravagant costumes, and vibrant stage productions, it has become a must-see cultural experience for tourists. The show highlights Thailand’s celebrated acceptance of gender diversity while offering a glamorous, fun-filled night out in Patong. A long-standing icon, Simon Cabaret remains one of Phuket’s most iconic and beloved performances.

The Problem

Simon Cabaret Phuket developed its proprietary booking system in 2023, successfully enabling online direct bookings and travel agent integration globally—except for China, where unique market barriers persisted:

• Internet Restrictions: Chinese tourists struggled to reliably access the official website and complete bookings without a VPN.
• Social Media Shifts: Post-pandemic China's social media landscape underwent dramatic changes, necessitating brand-building efforts on platforms like Xiaohongshu (Little Red Book).

Why TREEP？

TREEP is a SaaS company specializing in fragmented travel services for nearly a decade, offering a leading tours and activities booking engine with a complete toolkit. Simon Cabaret ultimately partnered with TREEP to tackle two critical challenges:

• mplementing a China-compliant website localization solution
• Launching targeted digital marketing campaigns on Xiaohongshu to cultivate potential customers

TREEP Solution

TREEP does not just provide website-building services to help Simon Cabaret create a professional site that reflects their brand, but it also stands as the only system provider with a dedicated operations team that helps Simon Cabaret:

• Boost brand influence and traffic on Chinese social media (especially Xiaohongshu)
• Effectively convert social media traffic into actual bookings

Based on these objectives outlined above, we have developed five targeted solutions.

• Branded official website-building services (China Market Edition)
• Integrated TREEP leading tours and activities booking engine
• API synchronization between TREEP system & Simon Cabaret's own system (orders & inventory)
• TREEP digital marketing strategy (focused on Xiaohongshu (RED) for Chinese tourists)

The Impact

TREEP delivers a complete service loop—from website development, to traffic generation, and ultimately conversion. As the system provider with the deepest expertise in Chinese social media operations and a trusted leading tours and activities booking engine, TREEP was Simon Cabaret's one and only optimal choice. The results have proven Simon Cabaret's decision right.

• Improved Website Speed – Resolved slow loading issues for Chinese visitors
• Higher Conversion Rates – Effective Xiaohongshu campaigns boosted bookings
• Direct Bookings Surge – Increased from 0% to 30% for China market
• Revenue Growth – Higher profit margins (direct sales outperform OTA/agent commissions)

Simon Cabaret Reviews

Despite initial challenges in collaborating with TREEP, Simon Cabaret remarked, "TREEP provides not only a reliable platform but, more importantly, a trustworthy team. This human-tech synergy and closed-loop service enable us to build a sustainable business model."

"Within just three months, Simon Cabaret has achieved growth in our direct Chinese operations and optimized workflows. Moving forward, we will continue our partnership with TREEP, looking forward to reaching higher goals and deeper collaboration together."

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