In the travel business, Online Travel Agencies (OTAs) have become a really important way for tour operators to grow. Statistics show that 90% of travelers plan their trips online, and over 80% of them complete bookings through OTA platforms — which means accessing high-quality OTAs can get a lot more people to see your tours and get more bookings — which helps you make more money.

In this article, we'll recommend the top 4 OTAs , talk about which OTAS are worth to select and also give you tips on how to get the most out of working with these platforms.

Which OTAs are worth recommending, and what are their features?

1. Klook

About the company:

As the fastest-growing experience-focused OTA in the Asia-Pacific region, Klook leverages "local experiences + convenient booking" as its core advantages, covering over 400 destinations worldwide. It has particularly high user penetration in Southeast Asia, Japan, South Korea, and China's Hong Kong, Macau, and Taiwan regions. The platform focuses on "instant confirmation" and "flexible cancellation," which are favored by young travelers, bringing stable traffic of young customer groups to operators.

To apply, click here.

2. GetYourGuide

About the company:

GetYourGuide is a leading experience booking platform in the European market, deeply rooted in over 7,000 destinations across Europe, with in-depth partnerships with local museums, scenic spots, and specialty experience providers. With support for over 20 languages and localized services (such as regional activity recommendations), it enjoys high trust among European travelers, making it a "must-choose channel" for operators to enter the European market.

To apply, click here.

3. Ctrip/Trip.com

About the company:

As one of the world's largest OTAs by user scale, Ctrip/Trip.com has become a key hub connecting Chinese tourists with global tourism resources, thanks to its deep understanding of China's outbound tourism market. The platform integrates full-chain services such as flights, hotels, and visas, and stimulates user booking desires through live broadcasts, short videos, etc., bringing a large number of high-net-worth orders from China to operators.

To apply, click here.

4. Headout

About the company:

Headout differentiates itself with "instant booking + local characteristics," focusing on popular cities in Europe and America (such as New York, London, Dubai) and offering short-distance experiences that can be confirmed within 2 hours. The platform does not display supplier brands but attracts users through standardized services and cost-effective packages, making it suitable for operators looking to quickly enter the European and American instant consumption markets.

To apply, click here.

Why connect to OTA?

As a tour provider, Online Travel Agencies (OTAs) offer various advantages for both your business operations and customer experience.

For your business:

• These platforms can help you reach a broader customer base, especially expanding your coverage in the international market.
• During the off-season, the function of receiving instant bookings through the platform can effectively improve the utilization rate of vacant rooms or seats and reduce resource idleness.
• The platform will also translate your service introductions into multiple languages, allowing potential customers from all over the world to smoothly understand product information.
• Meanwhile, mainstream platforms have simple and intuitive onboarding processes, enabling you to quickly complete preparations for going online.

For customers:

• The platform integrates a large amount of travel resources, becoming a convenient tool for them to plan their trips in one stop - they can not only compare services from different suppliers horizontally but also complete the payment for the entire trip with one click.
• Coupled with the brand credibility accumulated by the platform itself, it can alleviate tourists' (especially outbound travelers') concerns about unfamiliar service providers.
• Moreover, the platform will continuously optimize the interface design and functional experience to make the booking process easier and smoother.

The Advantages of TREEP Channel Manager

While accessing multiple OTAs can drive traffic growth, operational challenges follow:

While accessing multiple OTAs can drive traffic growth, operational challenges follow:

• Manually synchronizing orders across platforms easily leads to information errors.
• Delayed inventory updates may cause overbooking.
• Differences in commission rules and settlement cycles among OTAs increase the difficulty of financial reconciliation.

These issues are particularly prominent during peak tourism seasons, seriously affecting operational efficiency and user experience.

However, TREEP can help solve the above problems.

About TREEP

Connecting OTA to Treep can well solve the following :

• TREEP Channel Manager enables one-click integration with mainstream OTAs such as Klook and GetYourGuide through a unified API interface, eliminating the need for repeated development and significantly reducing technical access costs.TREEP Channel Manager enables one-click integration with mainstream OTAs such as Klook and GetYourGuide through a unified API interface, eliminating the need for repeated development and significantly reducing technical access costs.
• The system synchronizes prices, inventory, and order status across OTAs in real-time, avoiding overbooking or price inconsistencies caused by manual operations, allowing operators to focus on service improvement rather than tedious backend management.The system synchronizes prices, inventory, and order status across OTAs in real-time, avoiding overbooking or price inconsistencies caused by manual operations, allowing operators to focus on service improvement rather than tedious backend management.
• In addition to connecting with top OTAs, TREEP also links 2,000+ regional distributors, helping operators reach more niche markets (such as enthusiasts of small destinations, corporate team-building clients). Meanwhile, it intuitively analyzes the performance of each channel through data dashboards to optimize resource allocation.In addition to connecting with top OTAs, TREEP also links 2,000+ regional distributors, helping operators reach more niche markets (such as enthusiasts of small destinations, corporate team-building clients). Meanwhile, it intuitively analyzes the performance of each channel through data dashboards to optimize resource allocation.

Let’s take a real case to see how TREEP optimizes operations：

Practical Application of Southeast Asian Travel Agency yona from 2024 to 2025

yona – Creating a World-Class Beach Experience

As a distinctive tourism service provider in Southeast Asia, yona's core brand, YONA Beach, is an advanced-positioned multi-level beach club. It is committed to translating the concept of world-class beach clubs into reality and providing guests with a unique immersive experience. Here, guests can not only enjoy exquisite cuisine and featured drinks but also watch wonderful live performances by top-tier DJs. The 22-meter infinity pool offers a refreshing escape, while a variety of seating and leisure options cater to different scenario needs. Moreover, guests can enjoy a 360-degree panoramic view of the magnificent sea, fully showcasing the ultimate charm of beach vacations.

While deeply cultivating high-quality offline experiences, yona Travel Agency (including YONA Beach-related businesses) needs to expand online channels simultaneously. However, its previous multi-platform operation faced significant efficiency bottlenecks, and it urgently needed to solve the problems through technical tools.

Efficiency Dilemma Under Multi-Platform Operation

To reach a broader customer base, yona once operated three major OTA (Online Travel Agency) platforms simultaneously: Headout, GetYourGuide, and Ctrip. Nevertheless, the complexity of cross-platform management brought about many challenges:

• It required manual synchronization of orders across various platforms every day, with a single process taking up to 2 hours.
• During the peak tourist season, the workload of the staff surged sharply, often leading to passive order processing.
• The financial reconciliation process was also cumbersome, requiring 3 days of work per week to verify data. A large amount of energy was occupied, seriously affecting the efficiency of advancing core businesses.

Solving Operational Problems in All Dimensions

• Optimization of Technical Costs: 60% Cost Reduction via Unified Interface Through TREEP's unified API interface, yona has achieved efficient integrated access to the three major OTA platforms, completely avoiding the redundant cost of repeated development. Technical investment has been directly reduced by 60%, significantly easing the maintenance burden on the technical side and allowing resources to be more focused on experience enhancement.
• Leap in Operational Efficiency: Real-Time Synchronization + Sharp Reduction in Time Consumption
  Relying on TREEP's real-time data synchronization capability, order, inventory, and price information are updated instantly across platforms:
  • The risk of overbooking is accurately controlled, with the overbooking rate stably maintained below 2%.
  • The efficiency of order processing has achieved a qualitative leap – the daily processing time has been drastically reduced from the original 2 hours to 10 minutes. The operational pressure during peak seasons has been fundamentally alleviated, and the service response speed has been significantly improved.
• Data-Driven Growth: Accurate Insights Drive Product Upgrading
  With the help of TREEP's data dashboard function, yona accurately captures the core of user needs: it was found that high-net-worth users on Ctrip have a significantly stronger preference for customized travel compared to other customer groups. Based on this key insight, the travel agency quickly adjusted its product structure and increased investment in customized travel service resources. Eventually, the proportion of customized travel orders steadily increased from 20% to 45%, achieving a dual breakthrough in business structure optimization and revenue growth.

Want to easily connect to global OTA channels and solve order management problems? Visit the TREEP official website now to learn more about its features, or start a 15-day free trial.